MODULE 1 - ESTABLISHMENT OF A RURAL TOURISM BUSINESS OR DEVELOPMENT OF EXISTING BUSINESS
Duration of the module
30 minutes
Objective of the module
To collect information on rural tourism business creation process / To provide an overview on driving forces and business opportunity of rural tourism / To identify challenges, risks and types of innovation / To identify 5 key concepts on rural tourism financial models / To explore aspects of financial management that have particular relevance to managers of rural tourism organizations / To give a comprehensive framework for implementation of rural tourism business model innovation / To know more about how to innovate business model from the perspective both of those interested in starting a business and those responsible of an existing business
Content of the module
- Business creation process in rural tourism
- Building on business opportunities from the bottom up
- Guidelines and steps for an existence organization and a business model in use
- Typologies of business opportunities in rural tourism
- Drivers of Rural Change
- Emerging areas of rural business opportunity
- Innovating in rural tourism
- Innovation in Service or Technology or Process
- Challenges and Risks
Pre-test for the module
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Training
Final test for the module
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Additional Links
RuralTour Project Training Program CirriculumBest practice videosBest practices book