MODULE 5- MARKETING, E-MARKETING APPLICATIONS AND NEW COMMUNICATION TECHNIQUES

Duration of the module

30 minutes

Objective of the module

Identify key aspects for web development / Know the main online marketing tools / Be aware of the main measures to control online marketing campaigns

Content of the module

• Tourism marketing and promotion
• New platforms for commercialization
• Social media and e-marketing
• ICTs for product development
• Measures to control online marketing campaigns

Pre-test for the module

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Training

Final test for the module

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Additional Links

RuralTour Project Training Program CirriculumBest practice videosBest practices book