Latvian Country Tourism Association (founded in 1993, ~330 members in 2019) has been developing rural tourism (RT) products in Latvia since 1993. The Association is the oldest and strongest rural tourism organisation in Latvia. It has experienced staff and are specialists in environmental sciences, marketing, IT, PR and other areas. Since 1996, the Association is a member of Eurogites, the European Federation of Farm tourism and incorporates the best experiences of European RT product development in Latvia.

The Association continuously works on product specialization in RT in order to improve the service quality and competitiveness, promote rural tourism and stimulate new products. To strengthen rural tourism product image, diversify rural tourism products and enhance local cooperation, the Association has developed the concept “Countryside Bounty” and criteria for rural tourism service products outside the accommodation sector – open farms, craft shops, etc.